NiteHawk Cinema
The Product:
Create an responsive movie preview site for an independent theater that caters to cinephiles & casual movie goers alike.
Project duration: 2/16/22- 4/12/22
The Problem | The Goal
There is a lack of movie preview sites for independent theaters, sites of this nature tend to be more generalized. NiteHawk is more than just an independent theater, it is a place to eat & gather with movie going friends. This site looks to duplicate that with a sense of community.
User Research
A moderated usability study was conducted to determine the fluidity of user navigation. A system usability scale was utilized to aide with the study since this is a site where you can make purchases, but its main purpose is for the user to spend time on the site & interacting with others.
Usability Study Findings
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Comments were made about the profile page being more personable, users wanted to feel like they could make it their own. A recent activity/favorites feature was added
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A slide out menu was executed for all mobile pages, users can easily jump from page to page & access the menu via the yellow arrow
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While adjustments were necessary due to the differences in screen size variations between mobile & desktop versions, consistency in the feel of the site is a must for the user
Screen Variations
Further screen comparisons between desktop & mobile versions
Takeaways
Our target users felt like the site had a good combination of being engaging while being easy to navigate. Contrasting colors with bold lettering will help with accessibility for screen readers & other visual aides.
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